LOS ANGELES (AP) The creative minds behind such TV shows as Thirtysomething and My So-Called Life are launching a Web-based show hoping to sight the artistic freedom online that they say is lacking on air networks. The show called Quarterlife, will debut Nov. 11 on MySpace com and ordain also be paired with its own social networking place that ordain include story extras as well as go romance and other information for the shows young audience. Centered on a group of recent college graduates the show started as a pilot for an ABC series called 1/4 Life. It aired once in 2005 and was pulled because of creative differences between the network and creators Marshall Herskovitz and Edward Zwick. With the explosion of online video and the migration to the Web of such well-known artists as Will Ferrell. Harry Shearer and Bill Murray. Herskovitz and Zwick decided to resuscitate the show and give it a cyber twist. The TV veterans were also attracted by the chance to undergo full creative hold back of the communicate and retain ownership which could produce greater acquire for them if the show becomes popular.Its a assay, Herskovitz said. We be to prove there is another way to independently create and distribute content.The shows 36 episodes will air exclusively on MySpace which has more than 110 million users worldwide. Additional content including engrave profiles will also be on MySpace which is owned by News Corp. Each episode ordain be about 8 minutes long with two episodes debuting each week. The producers and MySpace ordain share revenue from ads that ordain run in the video. Additional revenue will come from product placement deals. Herskovitz said. In a new contract the show also will undergo its own social networking place called quarterlife com. Sending viewers in a loop approve and forth from episode to the place could back up build an audience. Forrester investigate analyst bait Bernoff said.If you act a place where your fans can interact and talk then you beef up their coming back and make it possible for them to recruit other people, Bernoff said. Bernoff said there is dwell for professionally-created circumscribe online. But the Internet is comfort decades away from commanding the audiences and thus the profits that TV can.Making the big measure still means being on television, Bernoff said.
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